Free advice for brands building a digital communityFree advice for brands building a digital community

User functionality

When assessing software options for your digital community, chances are it has been written by someone who has never moderated professionally. You might have lots of functions to choose from, not all of which are as useful as they may seem.

For example

If your software has a button like ‘other topics’, on the face of it you may be pleased; here is a way of listing all the topics that a user of a branded community has posted on.

Other Topics

‘Other Topics’ lists all the topics a given user has posted on:

Other Topics

One of the problems with this is that it makes harassing individual users extremely easy once users have fallen out.

Another issue is that it may reduce your page impressions slightly, as users who did want to locate someone else wouldn’t have to look at multiple recent topics to find them. It’s not the sort of functionality users ever seem to request, and if they do they tend to just want a full search function rather than this.

Chat Moderators

Chat Moderators currently provide human moderation services to brand owners across Europe and North America.

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